About Möu Möu.

* Möu like moo.

Möu Möu was born in the summer of 2020, (yes she’s a lockdown baby), but not the Möu Möu that we know and love today. Being furloughed from my job in Buying at Topshop gave me my creative spark back and I began making and selling tie dyed face masks and matching scrunchies, (like, literally couldn’t be any more 2020). It blew up, and when I got the opportunity to take redundancy from Topshop I put myself forward immediately. From there Möu Möu evolved into hand painted candles, custom painted baubles and Christmas wreaths. I hosted my first supper club, sold at makers markets, hosted workshops and pop ups and began to grow a little community.

By the end of 2021 I was struggling. I’d had enough of painting Christmas gifts and I was feeling the pressure of constantly having to think of new products to create and sell. The joy was gone. At the end of January 2022, after watching a hell of a lot of Junior Bake Off alongside a growing obsession with cake decorating videos on Instagram, (shout out to April’s Baker for the free therapy), I made my first cake for my Granny’s birthday. Not first cake ever, (the real ones will remember the rainbow cake era of 2011/12), but my first “posh” cake.

I trotted down to Wilko and bought a turntable, pallet knife and a piping kit for about a tenner and aimed high with a vanilla chiffon sponge filled with fresh cream, raspberries and decorated with Swiss meringue buttercream. It was DELICIOUS. After that all of my friends got a cake for their birthday, and when I finally made one to a fairly decent standard, I broke my hiatus and returned to Instagram with a picture of the cake and tongue in cheek caption “So she’s a baker now”. The crowd went wild.

After that people started PAYING ME to make cakes, imagine?! I had absolutely zero intention of becoming a baker, it really did just happen, but I’m so grateful that I found that little corner of the internet and managed to teach myself a new skill.

I’d always had dreams of becoming a florist, and had dipped my toe into the world of wedding flowers already, but I could never have predicted that I’d end up combining these two self taught skills into a new, albeit very niche, job. It’s allowed me to be constantly creative in a completely new way, and removed me from a dry, creatively stifled, corporate world where I never fitted in.